Greyhound Lines Inc. is refurbishing hundreds of buses and modernizing its terminals nationwide, as part of an effort to enhance the company's image and improve customer service.

The 18-month "Elevate Everything" program was to be announced today and begins in Texas on Friday. It represents another move by the nation's largest interstate bus company to attract more passengers as it rebounds from several years of losses.

Dallas-based Greyhound has also been promising more convenient, faster service and shrinking its route network, eliminating more than 1,000 destinations that did not generate much traffic.

"We have a solid core network and business now that is profitable and which we view as a platform for growth," Steve Gorman, Greyhound's chief executive and president, said in an interview.

The Elevate program includes updating Greyhound's nearly 80 bus terminals, as well as 120 intermodal facilities, with new signs, better lighting, fresh paint and flat-panel televisions.

New fixtures and tiles will be added to restrooms, and terminals will hire customer service greeters and additional security guards. Employees will also undergo customer service training and receive new uniforms.

On its buses, Greyhound is installing new seats with lumbar supports, footrests, movable armrests and magazine straps. It's also adding carpeted ceilings, hand sanitizers in the lavatories and new exterior logos. About half of the 1,000 buses slated for refurbishment have already been retooled.

Greyhound decided to roll out the brand overhaul program after testing it in Chicago, Milwaukee and Minneapolis beginning last summer. Improvements can already be seen at Greyhound's 60-year-old terminal in downtown Dallas, which underwent a massive internal renovation that was completed last fall.

Greyhound, a subsidiary of Laidlaw International Inc. of Naperville, Ill., is showing signs of a turnaround. Unlike airlines, the company isn't getting hammered by soaring fuel costs, Mr. Gorman said. Fuel now accounts for only 8 percent to 9 percent of its total costs, overshadowed by higher expenses for labor, insurance and security. In fact, higher gas prices may help boost ticket sales.

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