Critics say Blagojevich violated the spirit of state law by blanketing schools, libraries and hospitals with materials touting the state's new "All Kids" health insurance program – and prominently featuring the governor's name.

Every school district in the state was offered materials about the program to provide health coverage to uninsured children, and items such as the bookmarks went to 1,600 schools, 600 libraries, and 140 hospitals for $90,000 in tax dollars, officials said.

"It's perfectly appropriate to include the governor's name on informational materials that help the public learn about state programs and how to access them," Department of Healthcare and Family Services spokeswoman Amy Rosenband said.

Critics say Blagojevich is violating the spirit of the 2002 ethics law he praised as he was elected governor. Beginning in 2004, ads promoting state programs on radio, TV or in newspapers could not include the image or voice of a public officeholder. The law also forbids the use of names in other promotions – unless they're used as part of the officials' duties in promoting the programs.

"Whether it's organ donation, college savings accounts, or health care, these are state programs and not the property of any individual officeholder," said state Rep. John Fritchey, a Chicago Democrat. "We took those actions to avoid situations like this one where, while the actions may be technically legal, the public could feel that the lines between government and politics have been blurred."

For years, elected officials have used state programs they administer to boost their images. In 1998, Republican Secretary of State George Ryan, in his successful campaign for governor, used $143,000 in tax dollars to mail 500,000 refrigerator magnets, including his name and promoting secretary of state programs for seniors, to households across the state.

Blagojevich has taken heat for self-promotion since the law took effect. Two years ago, Republicans complained when Blagojevich's name appeared on posters, refrigerator magnets and in brochures for a new prescription drug plan.

Last year, the Illinois Toll Highway Authority began erecting signs bearing the governor's name near toll gates designed to improve traffic flow.

This is cache, read story here