Previously, the Cincinnati-based institution announced plans to grow its Central Florida branch network from 15 locations to nearly 70 by the end of 2008. By the end of 2007 alone, officials with the bank said the expansion will represent a $150 million investment and the creation of 150 local jobs.

Fifth Third tapped Mary Roe, a 30-year banking veteran, to manage the Aloma banking center. She joined Fifth Third from AmSouth Bank , where she worked as a branch manager and private banker for more than 18 years.

Fifth Third entered Central Florida in 2004 by acquiring Naples-headquartered First National, the parent company of First National Bank that had just bought Southern Community Bank and its subsidiaries.

As a result of that acquisition and opening new branches, Fifth Third operates 17 banking centers today with more than 250 employees in Orange, Seminole and Volusia counties.

It ranks as the eighth-largest Central Florida banking institution, with 1.78 percent market share and $529 million in Central Florida deposits as of June 30, 2005 -- the most recent data available from the Federal Deposit Insurance Corp.

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